Learn how to optimise the content on your website for optimal engagement and return on investment by discovering the top seven content writing trends for this year.
All historical communication systems are still undergoing change as a result of the fourth industrial revolution and Web 3.0, from how we consume news to how we advertise our goods.
The fields of literature and art itself may act as a pivot for this technological surge.
Many individuals are unsure about the future of these disciplines as cutting-edge new technology like ChatGPT and AI-generated art continues to advance.
Will AI be overtly rejected or eventually accepted by search algorithms and people? Are we unable to even try to stop it? Does AI benefit or hurt the SEO sector?
I’ll talk about how the content marketing sector’s convergent tendencies are quickly changing how we approach writing in general.
Content Writing Trends for 2023
1. The Rise Of Content Powered By AI
It is no secret that businesses have been utilising AI marketing for years, maybe even limiting the use of material produced by AI.
Google has said that artificial intelligence-generated content intended to skew search results is spam, but it has also said that the “appropriate use” of AI to support content is not against its policies.
Although it’s unclear how well Google can identify AI systems, it is certain that AI-generated content will be something to pay particular attention to.
In January 2023, ChatGPT surpassed 100 million monthly active users, according to a UBS report distributed by Reuters.
However, I’ve discovered a number of additional AI systems that offer comparable chatbot services as well as the capacity to completely generate SEO-optimized blog entries.
The best outcomes will be achieved by understanding how to correctly integrate AI into your workflow and deal with these systems, which I’ll cover later in this post.
2. Video Shorts Are Increasing in Popularity
To fight with TikTok, the cultural Megaforce, YouTube, Instagram, and Meta have all developed their own video clips on their own platforms.
After the introduction of its Reels feature, platforms like Instagram even bragged about having a greater engagement rate in countries like Brazil. In fact, by 2028, it’s expected to have more than 163 million users.
A big audience may be engaged and brand exposure can be curated with the use of video clips and reels.
Short video snippets, as opposed to conventional long-form videos, have a greater chance of going viral and sparking a brand-new social media sensation.
3. The Evolution of Influencer Marketing
Influencer advertising is still alive. Instead, it’s changing.
The creative economy has essentially replaced what was formerly known as influencer marketing.
In essence, many companies collaborate with online content producers that create both short- and long-form pieces that attract members to their platforms.
Last October, YouTube stated that it will give its artists 45% of the money from Shorts commercials (albeit that percentage has come under scrutiny).
Whatever the case, it’s obvious that increased rivalry among social media juggernauts and the development of social media have elevated individual producers to a higher status and compensated them accordingly.
Everyone is collaborating with TikTokers, Instagram celebs, and common content creators to promote companies and their messaging, from the White House to large beauty manufacturers.
This is also seen by the longevity of podcasting.
4. Podcasting Is Still Popular
One of the many uncomfortable attempts by marketers to incorporate new technologies into their business offerings is podcasting.
Podcasting is more suited for personal branding and widespread exposure than traditional SEO strategies, much like TikTok and Instagram Reels.
Despite this, podcast listenership has increased by approximately 30% since 2019 and has remained a useful resource for independent content producers and brand collaborations.
When it is feasible, I advise adding podcasting into your thought leadership approach and working with podcasts whose listeners align with your brand.
Although not every brand should podcast, influencers, CEOs, and content producers with whom your company has collaborated can benefit greatly from it.
5. Personal experience is more in demand
So, I began this list by suggesting that AI will be the most popular kind of content marketing in 2023, but I also included a list of the increasing value of content creators.
This intersection of divergent interests is in no way contradictory. It is obvious that many people are seeking their knowledge from specific companies and thought leaders.
People now look to Reddit or influencers instead of WebMD for health advice.
In a similar vein, CNN is frequently outnumbered by listeners of podcasters like Joe Rogan.
This implies that people seek the authenticity they so badly long for from someone they can trust.
It is more crucial than ever to build trust through thought leadership and personal branding.
Are you more inclined to click on Search Engine Journal or a random blog if you search for an article on SEO fundamentals?
Personal branding and experience are actually crucial. Even Google’s abbreviation for the word “experience,” EAT (now E-E-A-T), has a new letter added to it.
So, in your writing, use more tales and show more empathy.
To increase visibility, use the tools mentioned above to personalise your content.
6. Content marketer need for data is increasing
Looking a little farther ahead, I recognise that for roughly 99% of firms, podcasts and short videos are not practical.
The key to competing in the field of digital marketing in 2023 will be to use technology and to concentrate on content that is driven by data.
Thankfully, machine learning has never been simpler.
You may learn more about the competition and compete by making an investment in quality technologies like SE Ranking, Semrush, or Ahrefs.
Similar to this, upgrading Universal Analytics to Google Analytics 4 will provide you with additional in-depth data regarding crucial search metrics and techniques you can use to enhance your campaigns.
7. Page Experience And Value Continue To Be Important
Finally, technological advancements allow for increased interconnectedness between all of our digital platforms, and it is crucial to be able to design seamless user experiences and sales funnels.
The emergence of shoppable content, or the option to buy things on an embedded video or blog, is a development I found intriguing during the last year.
These small changes make converting leads a breeze and make conversions easier overall.
To encourage more purchases, I also advise upgrading to a respectable CRM (customer relationship management) and include lead-magnet material, such ebooks, infographics, and studies.
The year 2023 should be the one when you maximise the ROI from your content.